Instead of going into some fancy third-person “About Me” section, written by me as someone else, I’ll write this page as though I’m speaking to a friend.
It’s the best way to make my point with all that I’m about to share.
I’m 41 years old. I live in Ottawa with my beautiful wife of ten years.
We have three kids, a chubby cat and gentle, unassuming fish that multiply with reckless abandon.
My 14 year serial entrepreneurial background includes Application Security, Design, Brand Creation, Certified Ad Management, Local Search Optimization…lots of other really geeky tech stuff… and.. B2B Corporate sales.
I covered all the necessary bases and went through the school of experience to build the systems I needed to build to help businesses (including my own) make more money.
This IS NOT by some textbook marketing that looks shiny on the outside but empty in results within.
I license this system to business owners who want to QUALIFY their customers BEFORE they walk in the door to ensure they grow FASTER.
When you spend hours staring at analytics on screens and reverse engineering buyer psychology…several things become clear.
There is no such thing as creating traffic.
It already exists everywhere.
What doesn’t happen for most is taking their EXISTING traffic..
and actually making it do something PROFITABLE for them.
It’s the single biggest reason many roll their eyes and feel advertising on the web is a waste of time.
Word of mouth and referrals keep the lights on and likely make you “rich”.
Predictable, results based marketing makes you wealthy and sustainable ensuring there are no more tough times.
Competition is everywhere and Universities are graduating new Dentists every single year.
Your world WILL AND IS getting smaller.
It’s how you are prepared to deal with it that makes the difference.
Years ago, it was as simple as getting a website up on Google and traffic would magically appear.
Many practices actually still think this is how it works.
Or they tried and got terrible results from fake experts.
This is likely the biggest reason for “internet marketing apathy”.
Their eyes roll when they hear about someone making millions online or how they can get “ranked”.
Some Dentists actually spend thousands doing campaigns to tell their potential patients how well they “rank” in Google or how good their “built” online reputation is.
There’s good reason for this.
You either get it or you don’t.
If you’re “in between” or are part of the “don’t” camp, then your bottom line has likely seen the effects over the last 4 years.
Only 2 things matter now:
- Qualified leads
- Do those leads have a chance of becoming a higher profit customer quicker
There’s now hundreds or even thousands of the same options for your service…every minute.
Some patients drive 40km being they thought the Dentist who positioned themselves as an authority was worth it.
The product is the marketing except you are not actually bragging about yourself.
Every business has the objective of obtaining qualified leads.
For example the Dentist below generates appx..
FIFTY to SEVENTY THOUSAND DOLLARS monthly in new Dental procedures from the targeted, lead inquiries below.
He maintains the same real estate and operations and generates leads for Dental Implants only.
They just call people back daily and book them based on their level of need.
The way most do it now is to pay thousands for Google Ads that go to a home page with a phone number halfway down the page…
No qualification questions or a SYSTEM to get them qualified.
Just a phone number with an email and maybe a “message”.
Likely a complete TIME WASTER.
Here is a qualified inquiry that DID NOT require a useless, wasted $15.00 for the click to visit your home page.
Thankfully this Dentist was there to answer the inquiry. The patient even used CAPS to describe their pain.
CAPS MEAN BUSINESS.
With this new, “never seen before BUT ALWAYS EXISTED” revenue, it’s possible to
grow the practice
hire new staff
buy new chairs
and simply take things to the next level.
Everyone’s happy and I get personal satisfaction for helping good people find each other.
Most businesses (practices) just “react” to cases. They have no idea how to find the person below who desperately needs help and is asking for it.
If your receptionist received 30-50 of those PRE-QUALIFIED forms to respond to every single month…
would they be of value to the practice?
Of course they would.
It’s all about showing potential patients (or customers) exactly what they need to do and hold their hand throughout an automated process..
otherwise, online marketing is as useful as holding a sign on the side of a highway.
My goal is helping practices to ensure they generate more profit from their existing chairs by booking the qualified implant inquiries above.
This naturally increases the amount of implants they do each month and therefore makes them more money.
But they have to want to be helped and be at the stage where they have committed to the positive growth of the practice.
If the system doesn’t work,you DO NOT PAY.
But…I told you..
I do not deal with just anyone who calls me…