Three tech eras · one obsession
Why experience
matters right now.
Most dental marketing speakers haven't sold an enterprise deal. I sold cybersecurity to BCBS. Most enterprise sellers haven't built a patient funnel. I built 160. The crossover is the moat.
Why this matters
I've been on both sides of three platform shifts — mobile, enterprise security, and now AI. I've sold million-dollar deals to skeptical Fortune 100 CIOs and I've sold $1,750/month engagements to skeptical dentists. The discipline is the same. The technology changes. The platform changes. The buyer's anxiety doesn't.
This kind of experience matters when you're navigating what comes next. Not because I have all the answers — I don't, and neither does anyone right now. It's because I've watched enterprise buyers and owner-operators panic three different ways, and the playbook for getting them through it doesn't change.
2014 — Present
Co-Founder & COO · Dentiza
The original dental patient lead-gen platform. Big-case marketing for implants, all-on-four, full-arch. Now an end-to-end demand-gen + management platform replacing fragmented SaaS stacks. 160+ practices.
2014 — Present
Co-Founder & CEO · BiziMobile Inc
Parent company. Holds Dentiza, Dentiza AI, That Smiling Dentist, ToothSearch, Bizi360 and other operating brands.
2010 — 2024
Enterprise Cybersecurity · IBM
14 years. Solution Architect on the Watson X team. Specialist on AppScan, MaaS360, Guardium, and Q1 Labs SIEM. Sold full-stack security to Fortune 100 healthcare — BCBS across multiple states, CHS, Heartland-tier organizations. Major deals at Fiserv, Home Depot, Florida Power and Light. Bridged developer / security boardrooms with empathy and process.
2018 — 2022
Solution Architect · Watson X (within IBM)
Worked on the Watson X team during IBM's enterprise AI push. The technical foundation for the AI-era playbook applied at Dentiza today.
2020 — 2022
Architect · Intelligent OI (built inside IBM)
A LinkedIn-driven lead-gen system targeting C-level executives. Tailored, education-first connection requests. Over 70% connect rate. 10–12 booked appointments per rep per week, up from 2. The genetic code of every funnel I've built since: Lead with education. Qualify with education. Capture the booking while you have the attention.
2008 — 2010
Application Security Specialist · Watchfire
Mid-stage cybersecurity startup, ~2 years before IBM acquisition. Application security software — automated penetration testing against production apps protecting bank logins, healthcare logins, the crown jewels. Acquired by IBM and rolled into the cybersecurity division.
2002 — 2008
Mobile Communications · BlackBerry / RIM / Rogers
Six years selling secure peer-to-peer mobile communications to small, medium, and large businesses. Smashing BlackBerries on boardroom floors to prove their resilience. Learned how to bring hardware, software, and people together — and how to walk a skeptical owner-operator through technology adoption from zero.
Side ventures
Site flipper · Founder · Operator
TheSareeShop, PuckSwag.ca, PutterNuts.ca / .com, and a few others currently in production. Bought sports performance video sites, optimized them, sold them at 10x. Side projects matter — they teach you what's coming next.
Notable enterprise clients (IBM era)
BCBS (multi-state)
CHS
Heartland Healthcare
Fiserv
Home Depot
Florida Power & Light
Notable practices (Dentiza era)
Markham Vitality
Renew Implants Ottawa
Blue Sky Dental
Nova Dental
Spectrum (Collingwood)
Kitchener Implant
Tom Sarski
Dr. Khadivi · Toronto
Dr. Alex · Ottawa
Adam · Cambridge
160+ more
The platform changes.
The technology changes.
The buyer's anxiety doesn't.
The team I deliver with
Stephen Lau
25+ years in search marketing. Deep EEAT and SEO/AEO/GEO expertise. Co-presents the AI Visibility module on the keynote.
Ty Quek · CK Studios
The intent-based video framework. Builds the on-site filming systems — main FAQ, patient testimonials, practice tour, FAQ shorts.
Dwight + Ali
Dentiza dashboard and AI receptionist workflow build. The technical backbone behind the front-office discipline.
Mian
Partner on sales / lead-gen handoff and big-case pipeline architecture. The Kitchener case study lead.
Let's start with a conversation
Talking with me
doesn't mean
we have to work together.
Pick 30 minutes that works for you, and we'll see where it goes. Worst case: you walk away with a clearer picture of where you're leaking.
Book the call